Smoking seems to be less socially acceptable now than ever before, in fact, new research from VOKE suggests that just short of three quarters of Brits think exactly that.

In fact, more than two thirds of us that still have the habit say we’re thinking about dropping it in the future, be that smoking or vaping. However, despite the obvious health and monetary benefits, smokers can often find themselves in a vicious cycle of trying to quit but ultimately failing.

Patient Talk spoke to Dr. Rosemary Leonard and CEO at ‘Voke’, Alan Sutherland to explore why smokers are struggling to quit and what help might be available to unlock that success