Did you know that tea is one of the oldest beverage in the world? Its consumption is part of many cultures and the custom of drinking tea has a long history. This aromatic beverage comes from Asia and before it became popular in everyday use it was used as a medicinal drink.
Although there are five different categories of the tea: white, green, oolong, black tea and pu’er tea, they all came from the same plant, Camellia sinensis. The level of the oxidation makes a difference and distinguishes one type of tea from another. Black tea is oxidized the most while the white one is barely oxidized. Green tea has a minimal level of oxidation and that’s why it has specific color, taste, and scent. Because of its numerous health benefits it became very popular among consumers all over the world.
Since green tea is highly consumed and requires shorter processing than the other types of tea, many business owners are deciding to start a tea business and sell green tea.
To successfully run a tea business, as any other business start-up, new tea producers need to create a business plan, think carefully about the quality of the product and pay special attention to their product branding.
Informative and well-designed tea labels and packages can have a key role in attracting new customers and retaining the existing ones. Some requirements, such as complying with FDA regulations are essential in proper tea labeling.