Okay I get to see lots of different ways of raising health and medical awareness especially for allergies and diet. They vary from the ernest and valuable to the right down boring and pointless. But only rarely do we get to see some humour. (Medical education people – humour works trust me!). So I’m delighted to let you know about Moovember the Cows Milk Protein Allergy Awareness Month run by The Children’s Allergy Foundation. Check them out here.

I should mention that this is of great interest to be as my wife has cows dairy intolerance which while different has a number of symptoms in common but as they explain is different.. “Cow’s Milk Protein Allergy (or CMPA) is the most common infant food allergy affecting 3% – 7% of infants worldwide. Cow’s Milk Protein Allergy is an immune system response to one or both of the proteins, Casein & Whey. It is not to be confused with Lactose Intolerance which is the inability to digest the carbohydrate (milk sugar) found in all mammals’ milk, including human breast milk.” says the The Children’s Allergy Foundation site.

They mention a number of ways of supporting Moovember.

“You can also attach a “Twibbon” digital ribbon to your profile photo on Facebook and Twitter by following this link, and please don’t forget to donate by Texting “MOOV80 £1 to 70070″.”

“We are encouraging you to take up the challenge of eating dairy free for 2 weeks from 10.11.14 to 23.11.14 (or longer if you wish) .”