Posted on Patient Talk

Can podcasts create healthier habits?

Whether it’s ABC Listen’s Health Report or Mamamia’s But Are You Happy, podcasts have fast become a part of our everyday media consumption. In fact, the average person spends more than five hours a week listening to them. But could listening to podcasts lead to healthier habits?
Whether it’s ABC Listen’s Health Report or Mamamia’s But Are You Happy, podcasts have quickly become part of our everyday media consumption. The average person spends more than five hours a week listening to them. But could listening to podcasts lead to healthier habits?

In a groundbreaking study, researchers at the University of South Australia have discovered that podcasts can significantly enhance health knowledge, increase exercise frequency, and promote healthier eating habits.

After reviewing the results of 38 studies, researchers found that people’s engagement with health-related podcasts was generally high. This suggests that podcasts could serve as an effective medium for delivering health information and promoting behaviour change interventions.

Nielsen data indicates that podcast popularity has risen by 16% since last year, solidifying this on-demand media in the daily lives of 9.6 million Australians.

UniSA researcher Beth Robins says the findings highlight the potential of podcasts promoting positive health behaviours.

“Health and wellbeing podcasts have the unique ability to convey a wide range of health topics to a variety of listeners, but in a very accessible way,” Robins says.

“Not only are podcasts typically chatty and conversational – which makes them easy to listen to and understand – but they’re also available at the touch of a button, so they’re extremely convenient, portable, and can be listened to at any time of the day.”

The study found that the most common motivations for listening to a health podcast was to gain information, better understand mental health issues, and to seek entertainment.

UniSA researcher Dr Ben Singh says the high engagement with health podcasts presents an advantage over other health interventions for sharing important public health messages.

“Our study is the first to review the evidence about health podcasts for the general population,” Dr Singh says.

“From this study, we know that podcasts are highly valued for their authenticity and reliability and their impactful, experience-focussed, and narrative-driven content.

“They’re also valued for their ability to be consumed at the user’s pace and in a setting that suits them – whether that’s while relaxing at home or walking the dog – and this aligns with increasing consumer demand for health resources that are both informative and adaptable to individual lifestyles.

“While more research is warranted, podcasts are clearly a highly engaging, well-received resource that can positively impact health behaviours and outcomes. It’s certainly a watch this space.”