Healthcare and Social Media – How one hospital is using social media to highlight its surgical breakthroughs and achievements.

Healthcare and Social Media – How one hospital is using social media to highlight its surgical breakthroughs and achievements.

Healthcare and Social Media
Healthcare and Social Media

As many of you know by know I’m a massive fan of social media and really believe that it can, and will, revolutionise healthcare.

On Wednesday 28 October, Leicester’s Hospitals will be using social media to showcase the pioneering techniques and hard work undertaken by staff each and every day in the Theatres and Intensive Care Units at the Royal Infirmary, General and Glenfield Hospitals.

The aim of the day is to give the public a behind-the-scenes look into our Theatres to highlight how our staff treat and care for patients who need an operation or intensive care. We will be sharing facts and figures, along with footage of new technology and procedures, information about job opportunities and a closer look at the roles of the staff that patients might meet on their journey through an operating theatre.

Phil Walmsley, Deputy Director of Operations for Theatre Services at Leicester’s Hospitals, said: “Theatres are rarely seen by the public so we want to demystify what goes on and celebrate the excellent work done by our staff 24 hours a day, 7 days a week. We are also keen to show what we have to offer to anyone who wants join our team to make a real improvement to patient care, but also to help explain to the public what happens in what can be scary places.”


The day will start at 8am with Chris Fowkes, Charge Nurse in Theatres, giving a virtual tour of the recently refurbished Theatres Arrival Area at Leicester Royal Infirmary via the Trust’s social media channels, followed by an introduction to a patient being shadowed for the day to explain the patient journey through our hospitals’ theatres.

Throughout the day, videos will be shared revealing pre-surgery ‘fitness tests’, real patient experiences, pioneering surgery, and advanced robotic surgery techniques. Those following the social media day will see behind the scenes in the Clinical Sciences Lab, the Theatre Matron’s Office to find out more about Operating Department Practitioners, and visit the Recovery Theatres where patients who were admitted earlier in the day will be recuperating from their operation.

In the afternoon there will be a chance to find out what it’s like to ‘manage floor control’, how many patients our reception staff see each day, and explore the role of Healthcare Assistants in the department. This will lead on to a video tour of the Cardiothoracic Theatre where behind-the-scenes images from the Cardiac Surgical Services at Glenfield will be showcased.

The social media day will culminate in a live Q&A session on Twitter (@Leic_Hospital) between 5-6pm with Phil Walmsley, Deputy Director of Operations, Dave Kirkbride, Consultant Anaesthetist and Warren Berman, General Manager, giving the public an opportunity to ask any questions about Theatres and Intensive Care Units at Leicester’s Hospitals using #UHLTheatres.

July is #JuvenileArthritis Awareness Month! Please help us to tweet out awareness!


Juvenile Arthritis Awareness Month
Juvenile Arthritis Awareness Month
As you may know July is Juvenile Arthritis Awareness Month!

Indeed in the USA alone 300,000 children have been diagnosed with arthritis. So we thought it would be a great idea to support the Arthritis Research Foundation’s Twitter awareness campaign.

So how do you do it?

Simple.

Click through the embedded tweet below and the re-tweet it.

Easy. Just two click and you will have made a distance.

Please do join us and show the world how social media is revolutionising healthcare.

Thanks ever so much in advance.


Healthcare and Social Media – What social media would you recommend for online conversations about health?


Healthcare and social media
Healthcare and social media

Yes I know I go on all the time about healthcare and how social media will change it completely.

(And it’s not just me it seems Newt Gingrich also thinks I’m right).

A few weeks back I was at a very interesting seminar on social media usage and over lunch I was chatting to a lady who also works in healthcare.  She worked for a company which provides colostomy bags for ostomates.  She mentioned that form their research into online conversation most discussion about colostomy bags had moved from Facebook to Twitter.   Indeed she said that their research comparing the two types of social media suggested that 97% of conversations went on now on Twitter.

Now this is a massive change since I started working in the area.   And I’m wondering if I’m missing a trick here.

So I’d like to ask a question of my readers “What social media would you recommend for online conversations about health?”

I’ve set up a short poll below but this is limited to the main social media platforms around.

What would be really great is if you could use the comments box below to share any others you use.  If you run one yourself that would be of huge interest to both my readers and myself.

So “don’t be square” please share!



World MS Trend Day 31st July 2014 – get involved in a social media campaign to raise awareness of the need for a cure for Multiple Sclerosis


World MS Trend Day
World MS Trend Day

So what is World MS Trend Day?

Simple the aim is to get the hashtag #curems to trend on Twitter on July 31st 2014.

That is it. You can use social media like Facebook or Twitter to raise awareness of the need for a cure for MS by just using the #curems in all your posts on that day.

You might also wish to post this page to help us with this important campaign.

Thanks very much in advance.

#worldmstrendday #curems


If you could write a letter to Autism what would it say?


I support Autism Awareness
I support Autism Awareness
It is hot in London today! I awoke a few hours back after sleeping deeply and but having taken ages to get to sleep.

I try to write a blog post a couple of times a day but this morning my brain just drew a blank. I’m blaming the humidity. But it does happen.

Anyhow I was having a look through one of my twitter feeds (on multiple sclerosis as it happens) and came across the most interesting question? If you could write a letter to multiple sclerosis what would it say?

I found myself pondering that question but also how it could apply to autism. So I tweeted out the question on my ASD twitter feed as follows:-

To which I received a reply almost instantaneously

And you know what? I get totally where is is coming from?

But what about you? If you could write a letter to Autism what would it say?

Either share on the twitter thread or in the comments box below.

Thanks very much in advance.