With the launch of their Shop to Save Lives app, St John Ambulance has joined the ranks of charities such as Cancer Research UK, Save the Children and Shelter in giving supporters an easy way to generate donations from more than 1,800 online retailers.

By simply downloading the App SJA supporters can do their normal online shopping with retailers as varied as Amazon and iTunes to M&S and Tesco. In turn the retailer will donate to St John Ambulance – at no cost to the shopper. With no need to sign-up or share any personal details, it really is as easy as ‘You shop. Stores donate. SJA saves lives.’

“I really hope our staff, volunteers and supporters will download the App and enjoy knowing that every time they shop online they are helping SJA do more of what we do well – teaching people to be the difference between a life lost and a life saved” says Anthony Davison of the SJA Fundraising Team.

Providing more ways to shop and raise funds for SJA will be a focus for fundraising throughout 2015 and

a new page is soon to be launched on the SJA website to promote other opportunities. “We’re working with some great brands to negotiate discounts and deals which will benefit our volunteers and supporters at the same time as creating new income for the charity. It’s about leveraging our strength as a charity, with an army of volunteers and loyal supporters, to shop as usual – but with companies that are going to help SJA financially” explains Anthony.