3.26m Brits are set to ‘wobble’ from their diets on the 14th January; how can we prevent the apocalypse of the New Year health and fitness goals?
Whopping 26m Brits start a diet as a New Year’s resolution with 87% of them breaking the resolution
92% of Brits say they will break their New Year diet within one month
‘New year, new you’ is not always a happy ending with so many of us falling off the wagon within the first few days and months of starting a new diet as a New Year’s resolution.
Eight out of ten Brits are estimated to wobble from their New Year diet on the 14th January with 7-8pm marked as the time of the diet apocalypse. Cravings (52%) top the list of triggers making us fall behind our diet goals followed by boredom (37.5%) and stress (29.2%).
So what do most of the dieters crave for? 52 per cent crave for chocolate followed by crisps (34%), take-away (27%), cheese (26%) and alcoholic drinks (25%).
Research by Hartley’s 10 Cal Jelly Pots has revealed interesting gender, age and regional variances in how diets crumble to snacks and sweets’ galore. Between men and women, the former are most likely to wobble from their New Year diet on the 5th January in 2017 before the Christmas decorations have even come down. In comparison, women have more willpower with 14th January marked as the end of their new diets.
Regionally, 21 per cent of people living in Southampton and 19 per cent in Birmingham won’t break their diets in 2017 making them the most dedicated dieters in the UK. Those from Norwich, Glasgow and Cardiff are most likely to wobble. Young teens and 35+ people are considered to be fairly better than 25-to-34 year olds who are most likely to break their diet.
Joining us today is TV star Charlotte Crosby with her top tips for staying fit in 2017. Crosby has two best-selling fitness DVDs and pledges to prevent the nation from a diet wobble this January!
*Source: Censuswide of 2,010 respondents, conducted by Hartley’s 10 Cal Jelly Pots.
Top five UK regions that are most likely to give up on their diets this January:
Top five UK regions that are most likely to stick to their diets this January:
Bristol, Plymouth and Sheffield (16.7%)